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Product and brand managers, as well as upperlevel sales, marketing, and branding executives, will find the text thorough and informative as it explains and analyzes the product manager s role in both traditional, hierarchical organizations as well as in. High growth handbook on everything from product to strategy to hiring for getting from 500 to. S, european and african markets, germaine is a product manager who uses her 14 years of experience to help companies build products and services that resonate with users. Product manager because they actively and frequently.